Crafting a Winning GTM Strategy in Health Tech

When it comes to developing your GTM strategy, adopting a 'one size fits all' mindset simply won't cut it. The effectiveness of your sales and marketing teams hinges on a multitude of factors, including your industry, target audience, and Ideal Customer Profile (ICP), among many others.  

This is especially true in the healthcare technology space, where the market nuances force teams to adapt and pivot in ways that are unique to this industry.  

Fortunately, there's no one better equipped to share the strategies necessary for success than Adrienne Chen.

Over the past six years, Adrienne and her team at Noted Marketing have helped health tech startups, pharmaceutical companies, and other healthcare organizations market and sell to providers, life sciences, payers, self-insured employers, and more.  

She and Lindsay Frey, Co-Founder and President of demandDrive, are teaming up to share the top 3 things that sales and marketing leaders need to know before building out their GTM strategy in the health tech space.

Whether you're a health tech expert or just starting out, this is a session you won't want to miss!

Managers and Leaders will come out of this 30-minute session with an understanding of what pitfalls to avoid when building a GTM strategy in the health tech space, and how to set their teams up for long-term success.

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