They don’t set proper goals.
More often than not, leadership teams end up creating unattainable, unmeasurable, and unmanageable goals for their SDR function.
That trickles down to the SDR manager, who attempts to build a team that can hit those lofty expectations…
And that trickles down to the SDR, who ends up burning themselves out in the process.
Then, it’s ‘rinse and repeat’ with a new crop of reps.
Talk about a waste of resources.
In this on-demand event, demandDrive’s President and Co-Founder, Lindsay Frey, will cover the basics of SDR forecasting and capacity planning.
She’ll walk through everything you need to consider when setting up goals and KPIs for your SDR team.
Whether you’re starting from scratch or have an existing structure in place, this event will teach you how to create sustainable sales development success.
AJ Alonzo
Moderator / Host
Director of Marketing, demandDrive
Lindsay Frey
Expert Guest
President & Co-Founder, demandDrive
How to align the goals you set with the outcomes you expect
How to find the average production capacity for SDRs on your team
How to use that capacity to set proper KPIs & goals
The impact of setting proper and improper goals
Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.
Fill out the form below to access this webinar AND be added to our mailing list for future events!